The Marketing Concept Includes a Goal Orientation to Remind Managers

question 105

Multiple Choice

The marketing concept includes a goal orientation to remind managers of which of the following?

• A)Achieving long-term organizational goals is as important as satisfying customers.
• B)Customers must be satisfied no matter what the long-term effect on the firm.
• C)The only reason for any business to exist is to make a profit.
• D)The objective is to find a target market that differs from that of the competition.

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Definitions:

Closed-Ended

Pertaining to questions or options that have a limited set of responses or choices.

Defensive

Relating to or intended for defense; marked by an effort to deny, evade, or avoid direct answer or action.

Client's Resistance

The opposition or reluctance of a client to engage with or continue with a service or intervention.