Coolsavings

question 110

Multiple Choice

Coolsavings.com is one of the largest online distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting trends is difficult.Which trends are most important for a company to understand and extremely difficult to forecast?

• A)demographic trends
• B)economic trends
• C)social trends
• D)technological trends

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Definitions:

Insight

The capacity to gain an accurate and deep understanding of a person or situation.

Trial And Error

A method of problem-solving that involves testing various possibilities until a satisfactory solution is found.

Mental Set

A cognitive framework or mindset that influences how a person approaches and solves problems, often based on past experiences.

Problem-Solving Strategy

An approach or technique used to address a challenge or overcome an obstacle in a systematic manner, often involving specific steps or methods.