You Are a Marketing Consultant to a Firm That Would

question 108

Multiple Choice

You are a marketing consultant to a firm that would like to target members of Generation X. Which of the following would you advise it to do?

• A)Emphasize freedom from work and commitment.
• B)Develop a personal service that will appeal to these time-poor consumers.
• C)Avoid topics dealing with materialistic possessions.
• D)Emphasize the baby-boom culture.

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Definitions:

Genocide

The deliberate and systematic extermination of a national, racial, political, or cultural group.

Internal Colonialism

The economic and political subjugation of the minority group by the dominant group within a nation.

Minority Group

A category of people who experience relative disadvantage as compared to members of a dominant social group, often marked by racial, religious, ethnic, or gender distinctions.

Political Borders

Imaginary lines that define the boundary of a nation or state, separating it from other nations or states.