What Is Environmental Scanning? Give an Example of an Opportunity

question 102

Essay

What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.

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Definitions:

Shares

Shares represent units of ownership in a company, held by individuals or entities, entitling them to a portion of the corporation's assets and profits.

Public Markets

Platforms or venues where securities, commodities, and other financial instruments are traded openly and are accessible by the general public.

Authorized Shares

The upper limit of shares a corporation can legally distribute, as outlined in its articles of incorporation.

Shareholders

Individuals or entities that legally own one or more shares of stock in a joint-stock company or corporation.