Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter

question 25

Multiple Choice

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.Curtis would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis will be exploring aspects of what her service offers,her central location and mobile pickup offering,the price of ferret adoptions,and promotions to increase awareness and expand donations.What do these elements in the marketing plan make up for her service?

• A)the marketing mix
• B)the target marketing plan
• C)the environmental audit
• D)the situation analysis

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Definitions:

Monetary Policy

Actions by a central bank to control the money supply and interest rates in order to influence economic activity.

Fiscal Policy

Government policy regarding taxation and spending, aimed at influencing the economy.

Rational Expectations

The hypothesis that individuals form forecasts about the future based on all available information, including historical data and predictions about future policy actions.

Government Policy Makers

Individuals or groups within the government responsible for developing, implementing, and amending policies and regulations.