Canadian Discount Retail Giant Giant Tiger Hopes to Strengthen Its

question 25

Multiple Choice

Canadian discount retail giant Giant Tiger hopes to strengthen its position as one of the country's leading sellers of infant products with a 60-page catalogue that offers buyers the ability to purchase products via the phone or Internet. This new strategy reflects a change in which element of its marketing mix?

• A)price
• B)production
• C)product
• D)distribution

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Definitions:

Marketing Program

A coordinated, comprehensive plan that outlines all marketing efforts and strategies to promote a product, service, or brand.

Strategic Marketing Process

An approach to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Line Managers

Individuals who are directly responsible for overseeing and managing employees and operations to ensure the production of goods and services.

Program Champion

A person who is willing and able to “cut the red tape” to move the program forward.