Examlex
In 1990,as a customer entered the Hornady store,which sells no chalk pool cues,a salesperson approached her and said,"Hornady pool cues are the cues you ought to buy.They are the most uniform in size and shape,and they are made of pure wood.Our cue is used by the Billiards World Champion." What was the salesperson describing?
Brand Equity
The value and strength of a brand in the marketplace, often determined by consumer perception and loyalty.
Brand Personalities
The human-like attributes and characteristics ascribed to a brand, influencing how consumers perceive and relate to it.
Masculine Nonconformist
A term NO.
Trademark
A logo, wording, or phrase that has been lawfully registered or accepted by usage to denote a corporation or its products.
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