Compass Is the Name of a United Kingdom-Based Catering Company

question 121

Multiple Choice

Compass is the name of a United Kingdom-based catering company that has developed a marketing plan designed to make it the largest caterer in China within the next two decades.
-Refer to Compass.What could Compass use to evaluate the success of its efforts at the end of the first decade?

• A)SWOT analysis
• B)environmental audit
• C)competitive analysis
• D)marketing audit

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Definitions:

Finished Goods Inventory

The stock of completed products that are ready to be sold but have not yet been sold.

Indirect Product Cost

Costs associated with production that are not directly attributable to a specific product, such as maintenance and factory overhead.

Rent

A periodical payment made by a tenant to an owner for the use of premises, land, or a building.

Production Factory

A facility equipped with machinery and labor force focused on manufacturing goods or processing materials.