Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter

question 148

Multiple Choice

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.Curtis would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.By marketing its existing ferret services to people who work with ferrets (such as educators,city officers,and pet store managers) in addition to ferret owners,what would FFRS be engaged in?

• A)market strategic window
• B)market penetration
• C)product development
• D)market development

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