Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter

question 25

Multiple Choice

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.Curtis would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis will be exploring aspects of what her service offers,her central location and mobile pickup offering,the price of ferret adoptions,and promotions to increase awareness and expand donations.What do these elements in the marketing plan make up for her service?

• A)the marketing mix
• B)the target marketing plan
• C)the environmental audit
• D)the situation analysis

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Definitions:

Positive Thinking

The practice of focusing on good and positive thoughts to achieve a desired outcome or to cope with negative situations.

Reinforcement

A process in psychology that strengthens or weakens a behavior by adding or removing a stimulus after the behavior occurs.

Individual Differences

Pertains to the distinct variations in characteristics among individuals in a population.

High Blood Pressure

A medical condition where the force of the blood against the artery walls is consistently too high, which can lead to health problems.