A Regional Supermarket Chain Gathers Monthly Information from the Same

question 180

Multiple Choice

A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotions the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.What is this an example of?

• A)the use of a people meter
• B)a scanner-based research system
• C)an EDI study
• D)a CLT interview

---

Definitions:

Initial Encounters

Initial Encounters refer to the first moments or meetings where individuals meet or experience something new, often setting the tone for future interactions or perceptions.

Paradox Of Close Relationships

The idea that close relationships involve a complex mix of benefits and costs, including the potential for emotional intimacy and conflict.

Largest Group

The group or category within a set that has the highest number of members or elements.

Physical Attractiveness

The degree to which a person's physical features are considered aesthetically pleasing or appealing.