Thani Jambulingham Wants to Open a Restaurant That Features the Finest

question 12

Multiple Choice

Thani Jambulingham wants to open a restaurant that features the finest in Indian and Middle Eastern delicacies.To determine the feasibility of his restaurant,he hired FoodFacts marketing research consultants.The experts at FoodFacts studied all the market information available and determined that consumers aged 30 to 45 who love spicy cuisine were most interested in the proposed restaurant.In examining the restaurant environment,FoodFacts researchers found the west side of the city offered the best options for opening the restaurant.Jambulingham was told the biggest obstacle in opening the restaurant related to obtaining the necessary permits from the city and province.
-Refer to Indian Restaurant.Describing the market for Jambulingham's new restaurant in terms of ages of the members of its target market is referring to which characteristics?

• A)psychographic
• B)demographic
• C)anthropological
• D)sociological