Which of the Following Is a Reason That Marketing Research

question 48

Multiple Choice

Which of the following is a reason that marketing research should NOT be undertake?

• A)the perceived costs are greater than the projected benefits.
• B)there are no secondary data in existence to guide the project definition.
• C)it will take a long time to complete.
• D)the actual costs are less than the forecasted benefits.

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Definitions:

Spontaneously

Describes an action or event occurring without external cause, arising from within or naturally.

Objective Reality

A concept referring to the existence of an external world that is independent of individual thoughts and perceptions.

Plato

An ancient Greek philosopher, a student of Socrates and teacher of Aristotle, known for his work in areas such as ethics, epistemology, and metaphysics.

Aristotle

An ancient Greek philosopher and scientist who made significant contributions to numerous fields of study.