A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once.
A.open-ended question
B.closed-ended dichotomous question
C.closed-ended multiple-choice question
D.scaled-response question
E.ambiguous question
F.two questions in one
G.biased and/or leading question
Definitions:
Machine-Hour
A measure of production output or usage time based on the hours a machine is operated.
Unit Product Cost
The cost assigned to a single unit of product, comprising both variable and fixed manufacturing costs.
Overhead Applied
The amount of manufacturing overhead expenses assigned to a particular job or activity, based on a predetermined rate.
Job P978
A specific job, project, or batch in a costing system assigned with a unique identifier for tracking costs.
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