DCS Corporation Makes Barbecue Grills

question 37

Multiple Choice

DCS Corporation makes barbecue grills.It has expanded into high-priced,multipurpose barbecues for people who want to be able to cook all their food outside.Facing little competition,DCS designed an excellent line of specialty barbecues,had good distribution,used effective promotion with this market,and within four years had a respectable market share.Yet financial losses every year have caused DCS to drop this line.What might this market segment,relative to the resources devoted to it,have lacked?

• A)reliability
• B)identifiability and measurability
• C)substantiality
• D)accessibility

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Definitions:

Organizational Enhancement

Refers to strategies and efforts aimed at improving a company's performance, productivity, and overall functioning.

Employees

Individuals who are hired by an organization to perform specific duties in exchange for compensation.

Visualizing Achievement

The practice of mentally picturing oneself succeeding in specific goals or tasks to enhance performance.

Self-Esteem Building

Processes or activities aimed at increasing an individual’s sense of self-worth or confidence.