Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding

question 93

Multiple Choice

Volkswagen developed an 18-month-long project to gain a better understanding of the North American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Which type of role was Moonraker intended to play in Volkswagen's marketing research?

• A)diagnostic
• B)descriptive
• C)predictive
• D)demonstrative

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Definitions:

Cause-and-effect

A relationship in which one event (the cause) makes another event happen (the effect).

Case Study

An in-depth analysis of a single event, situation, or individual to explore and understand underlying principles or phenomena.

Descriptive Study

A type of research that aims to accurately describe characteristics or phenomena, without attempting to determine cause and effect.

Naturalistic Observation

A research method in which the subject(s) is(are) observed in their natural environment without any manipulation by the researcher.