You Need to Collect Information Quickly Using a Complex Questionnaire

question 88

Multiple Choice

You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products. You also want each interviewer to conduct the survey in the same manner. Fortunately, you have access to a computerized questioning system. Which of the following is your best option?

• A)in-home personal interviews
• B)mall intercept interviews
• C)mail panel interviews
• D)central-location telephone (CLT) interviews

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Definitions:

Symbolic

Pertaining to symbols or the use of symbols to represent ideas or qualities.

Suprachiasmatic Nucleus

A tiny region in the brain's hypothalamus responsible for controlling circadian rhythms, essentially acting as the body's internal clock.

Biological Rhythms

Natural cycles of change in bodily functions or activities, such as the circadian rhythm that governs sleep-wake cycles.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which can cause intense euphoria but also significant physical and psychological harm.