ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 179

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.ProtecTV is the only product of its kind that has an expandable dictionary.Parents can add words and phrases they find offensive,and the additional words will be deleted from soundtracks and captioning.Which type of strategy is ProtecTV using?

• A)repositioning
• B)product differentiation
• C)market integration
• D)undifferentiated targeting

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Definitions:

Pluralistic Ignorance

A process in which members of a group individually conclude that there is no need to take action because they see that other group members have not done so.

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

Alienation

Decreasing importance of social ties and community and the corresponding increase in impersonal associations and instrumental logic; also, according to Marx, the sense of dissatisfaction the modern worker feels as a result of producing goods that are owned and controlled by someone else.

Herbert Gans

A sociologist known for his analytical work in urban sociology, media studies, and studies on the American working class.