What Is the Term for a Form of Personal Interviewing

question 105

Multiple Choice

What is the term for a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics?

• A)passive people meter
• B)primary data group
• C)focus group
• D)CLT interview

---

Definitions:

Direct Materials

Materials directly linked to the production of a product, constituting a major part of the manufacturing expenses.

Cost of Production Report

A document that details the total cost and production quantities of a manufacturing process or department, crucial for cost management and control.

Operations

The day-to-day activities necessary for running a business and producing goods or services.

First-in, First-out Method

An inventory valuation method where the first items purchased or produced are the first ones to be sold or used, affecting the cost of goods sold and ending inventory valuation.