Observers of the Supermarket Industry See No Letup in the Use

question 185

Multiple Choice

Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in their stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's cheque-cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses bar-code scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free-standing insert (FSI) coupons and flyers.
-Refer to Sav-More Supermarkets.Al Edisto,Sav-More's frozen-food manager,decided to survey each customer who stops in front of the frozen orange juice section on Saturday.What is this type of sample called?

• A)simple random
• B)piggyback
• C)probability
• D)convenience

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Definitions:

Human Resource Management

The strategic approach to the effective management of people in a company or organization such that they help their business gain a competitive advantage.

Equal Bargaining Power

A condition in labor negotiations where both the employer and employees (or their representatives) have similar negotiating strength and influence.

Competitive Markets

Markets where multiple suppliers offer products or services, leading to competition that benefits consumers through better options and prices.

Workplace Governance

The system of rules, practices, and processes by which a workplace is directed and controlled, encompassing nearly all aspects of its management and administration.