Marketers Often Study the Processes Used and the Factors That

question 38

Multiple Choice

Marketers often study the processes used and the factors that influence the consumer when making purchase decisions.What are these processes and factors called?

• A)psychographics
• B)business buying behaviour
• C)consumerism
• D)consumer behaviour

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus that is required to be detected at least 50% of the time by a subject.

Difference Threshold

The minimum noticeable difference that a person can detect between two stimuli 50% of the time; also known as the just noticeable difference (JND).

Just Noticeable Difference

The smallest difference in a stimulus that an organism can barely perceive.

Difference Threshold

The minimum difference in stimulation that an individual can detect 50% of the time, also known as the just noticeable difference (JND).