One Method of Categorizing Consumers Refers to a Large Group

question 124

Multiple Choice

One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional,old-school gender roles,who prefer hockey to all other types of sports,who would use a straight razor for shaving if they could find one,and prize convenience above all other qualities in a retail store.The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?

• A)psychological
• B)individual
• C)social
• D)cultural

---

Definitions:

College Students

Individuals enrolled in higher education institutions, often pursuing degrees or certificates.

Caffeine

A stimulant drug found in coffee, tea, cola, and chocolate that affects the central nervous system.

Depressant Drug

A substance that reduces the functioning of the nervous system, often used to induce calming or sleep-inducing effects.

Central-Nervous-System Activity

The integrated activities within the brain and spinal cord that regulate bodily functions and respond to internal and external stimuli.