The United Way Wants to Identify Segments by Their Readiness

question 157

Multiple Choice

The United Way wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is the first segmentation criterion problem that would greet this proposal?

• A)responsiveness
• B)identifiability and measurability
• C)accessibility
• D)responsibility

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Definitions:

Quarter

A three-month period on the financial calendar that companies use to report their earnings and performance.

Account

A document detailing all the transactions related to a particular element within the accounting equation.

Ordinary Annuity

Invariable payments issued at the terminal of consecutive intervals over an exact length of existence.

Nominal Interest

The rate of interest before adjustments for inflation, as opposed to real interest rates which are adjusted.