Miller Has Just Purchased a New Allez A1 Specialized Bicycle

question 68

Multiple Choice

Miller has just purchased a new Allez A1 Specialized bicycle for $1,000.Miller realizes that the Allez A1 costs more than most bikes,and even at that price it doesn't come with a set of pedals.Even though other brands of bicycles cost much less than the Allez A1,Miller tells himself that the Allez A1 is more comfortable and has greater durability than most road bikes.As Miller wonders if he made the right purchase decision,what is he experiencing?

• A)attribute remorse
• B)cognitive dissonance
• C)evaluation distortion
• D)perceptual disharmony

---

Definitions:

CRM Efforts

CRM efforts refer to strategies and practices undertaken by companies to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve customer relationships, assist in customer retention, and drive sales growth.

High-Value

Denoting something that possesses considerable worth or importance, often financially or strategically.

Repeat Customers

Individuals who purchase goods or services from the same company multiple times, displaying brand loyalty.

Customer Churn

The phenomenon where customers stop doing business with a company, often used as an indicator of customer dissatisfaction or competitive disadvantages.