What Is It Called When Consumers Change or Distort Information

question 117

Multiple Choice

What is it called when consumers change or distort information that conflicts with their feelings or beliefs?

• A)selective distortion
• B)selective dissonance
• C)selective reinforcement
• D)selective exposure

Recognize the process and benefits of going public for companies.

Know the mechanisms and significance of using a shelf prospectus in securities issuance.

Realize the role and impact of venture capital funding for start-ups.

Understand the costs and strategies involved in IPOs, including flotation costs and underwriter roles.

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Definitions:

Altruism

A special form of helping behavior, sometimes costly, that shows concern for fellow human beings and is performed without expectation of personal gain.

Helping Behaviour

Acts that intentionally benefit someone else.

Expensive Donations

Large or costly contributions made to support a cause, organization, or individual.

Altruistic Behaviour

Actions taken to benefit others without expecting anything in return, often at a cost to oneself.