A Few Years Ago,tea Was a Product with Relatively Little

question 32

Multiple Choice

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful anti-oxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their 20s.This is an illustration of how promotion can do which of the following?

• A)change the importance of beliefs about product attributes
• B)change beliefs about product attributes
• C)add new beliefs about product attributes
• D)reinforce current beliefs about product attributes

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Definitions:

Sales Increase

A rise in the volume or quantity of products or services sold by a business.

Manufacturer

An entity or company that produces goods using raw materials and labor, often for use in other industries or for sale to consumers.

Product Placement

The practice of intentionally placing products in movies, shows, or other media content for promotional purposes.

Promotional Deal

An offer designed to stimulate purchases through special discounts, coupons, or other incentives.