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A Marketing Researcher Has Many Options When Designing a Questionnaire

question 21

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A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once.
A.open-ended question
B.closed-ended dichotomous question
C.closed-ended multiple-choice question
D.scaled-response question
E.ambiguous question
F.two questions in one
G.biased and/or leading question
A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once. A.open-ended question B.closed-ended dichotomous question C.closed-ended multiple-choice question D.scaled-response question E.ambiguous question F.two questions in one G.biased and/or leading question


Definitions:

Written Contract

A formal agreement between parties, recorded in a document, that outlines the terms and conditions binding them.

Office Supplies

Products and materials used in offices for business operations, including paper, pens, and office equipment.

High-end Stoves

Premium cooking appliances that offer superior performance, durability, and design, typically catering to the luxury market.

Cure the Delivery

The process of rectifying any issues or defects present in the delivery of goods under a contract, thereby fulfilling the delivery obligations fully and properly.

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