It Is Almost 30 Degrees Outside,and Ed Is on His

question 53

Multiple Choice

It is almost 30 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a 12-pack of Coke.
-Refer to Coca-Cola.Which type of consumer buying decision does Ed's Coke purchase best represent?

• A)routine response behaviour
• B)limited decision making
• C)extensive decision making
• D)situation behaviour

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Definitions:

Surrogacy

An alternative form of reproduction in which a woman (the surrogate) is impregnated and carries a fetus to term and agrees to turn the baby over to a woman, man, or couple who will raise it.

Genetic Relative

A family member related by blood, sharing common ancestors, and thus also sharing genes or hereditary traits.

Chimpanzee

A species of great ape native to the forests and savannahs of tropical Africa, known for its intelligence and complex social behaviors.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.