Most Consumer Decision Making Is in a Low-Involvement Setting; Therefore

question 132

Essay

Most consumer decision making is in a low-involvement setting; therefore, a consumer is often not seeking many of the products marketers are trying to sell. What tactics can a marketer use to increase sales of a low-involvement product? Explain your logic.

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Definitions:

Oral Griseofulvin

A medication taken by mouth used to treat fungal infections of the skin, hair, and nails by inhibiting fungal cell growth.

Therapeutic Management

The systematic and strategic approach to treating a medical condition or disease to improve patient outcomes.

Impetigo Contagiosa

A highly contagious skin infection caused by bacteria, leading to red sores that can rupture and crust over.

Topical Corticosteroids

Anti-inflammatory medications applied to the skin to treat a variety of conditions, including eczema and psoriasis.