The Activities,values,and Goals of Reference Groups Directly Influence Consumer Behaviour

question 191

Essay

The activities,values,and goals of reference groups directly influence consumer behaviour.What are reference groups? What are the three important implications reference groups have for marketers?

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Definitions:

Allele

A member of a pair of genes.

Homozygous Trait

A genetic condition where an individual inherits identical alleles for a particular gene from both parents.

Heterozygous Trait

A genetic condition where an individual has two different alleles for a particular gene, one inherited from each parent.

Dizygotic Twins

Also known as fraternal twins, born from two separate eggs fertilized by two different sperm, sharing about 50% of their DNA.