Fujisawa Is Japan's Seventh-Largest Pharmaceutical Company

question 126

Multiple Choice

Fujisawa is Japan's seventh-largest pharmaceutical company.It sells drugs taken by organ transplant patients to increase the probability the new organ will operate efficiently and not be rejected.Currently,the only products Fujisawa makes are these organ transplant drugs,which it sells worldwide.Its patents protect it from competitors.What sort of advantage does Fujisawa have?

• A)brand name strategy
• B)niche competitive
• C)cost competitive
• D)marketing strategy