What Is the Term for a Subgroup of Individuals or Organizations

question 171

Multiple Choice

What is the term for a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs?

• A)a market universe
• B)a market segment
• C)an aggregated market
• D)a segmentation base

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Definitions:

Communication

The process of exchanging information, ideas, feelings, and messages between individuals or groups, using diverse channels and methods.

Social Exchange Interaction

A theory suggesting that social behavior is the result of an exchange process to maximize benefits and minimize costs in relationships.

Communication Styles

The characteristic ways in which individuals convey their thoughts, feelings, and information to others.

Team Sports

Athletic activities or games in which participants are organized into opposing teams, competing to achieve a specific objective according to set rules.