E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

question 181

Multiple Choice

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.E&V Bridal Studios markets its services to its customers by using ethnicity to divide its customers into segments.Which of the following would ethnicity be classified as?

• A)perceived image.
• B)accessibility quotient.
• C)environmental control.
• D)segmentation base.

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Definitions:

Oil Reserves

Quantities of crude oil held underground that have been discovered and are considered recoverable under current economic and operational conditions.

Competitive Equilibrium

A state in a market where the supply of goods matches demand, with no incentive for price change, resulting from the competition among many buyers and sellers.

Factors Of Production

Inputs into the production process (e.g., labor, capital, and materials).

Profit

The financial gain made in a transaction or operation, calculated as the difference between the revenue earned and the costs incurred.