Smith-Binney's Crayola makes various products,all targeted toward elementary school children.Drawing,painting,and supply items are sold at convenience stores,toy stores,and grocery stores.Clothing is sold in department stores.Crayola might arrange its product items in the following way:
What is the product mix width for Crayola? What is its product line depth?
Definitions:
Product Life Cycle
The progression of a product through different stages from introduction to growth, maturity, and decline in the market.
Laggard
Term used to describe a person, organization, or entity that is slow to adopt new technologies, practices, or innovations, often resistant to change.
Product Mix
The total range of products that a company offers to its customers, encompassing the diversity and variety of product lines and items available.
Maturity Stage
A phase in the product lifecycle where sales growth slows or levels off, and the product is established in the market.
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