ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 179

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.ProtecTV is the only product of its kind that has an expandable dictionary.Parents can add words and phrases they find offensive,and the additional words will be deleted from soundtracks and captioning.Which type of strategy is ProtecTV using?

• A)repositioning
• B)product differentiation
• C)market integration
• D)undifferentiated targeting

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Definitions:

Percentage of Receivables

An accounting method used to estimate the value of a company's bad debts based on a percentage of the accounts receivable.

Normal Balance

The usual balance side (debit or credit) of an account in double-entry bookkeeping, determined by the type of account (asset, liability, equity, revenue, or expense).

Financial Statement

Documents that provide an overview of a company's financial condition in both short and long term, including balance sheets, income statements, and cash flow statements.

Direct Write Off Method

A method of accounting for bad debts that involves charging unpaid invoices directly to expense when they are determined to be uncollectible.