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What Is One-To-One Marketing? What Is the Primary Goal for Companies

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Essay

What is one-to-one marketing? What is the primary goal for companies that adopt the one-to-one marketing approach?


Definitions:

Customs

Established practices or behaviors regularly followed by a group of people.

Cultural Beliefs

The shared principles and norms that guide behavior and form the basis for social, economic, and political organization within a culture.

Symbolic Aspects

Elements of communication or representation that convey meaning beyond their literal interpretation.

Food Consumption

The act of eating or drinking substances for nutritional sustenance.

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