The Process of Market Segmentation Involves Breaking Down a Heterogeneous

question 194

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried out to include the whole world,which of the following would be most accurate?

• A)individual segmentation could not be used by small firms.
• B)all individuals have the same needs in spite of cultural differences.
• C)every individual in the world is a market segment.
• D)individual segmentation would control the demand for products.

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Definitions:

Shareholder

An individual or organization that owns shares in a corporation and has potential voting rights.

Fair Market Value

The price at which an asset would sell under normal conditions, where both buyer and seller are informed and willing.

Voting Trust

An arrangement where shareholders' voting rights are transferred to a trustee, usually for the purpose of ensuring unified action or to resolve conflicts.

Share Titles

The formal documents that serve as evidence of ownership of stocks or shares in a corporation.