Chatelaine Magazine Targets What It Calls "Chatelaine Jugglers," Defined as 25-

question 195

Multiple Choice

Chatelaine magazine targets what it calls "Chatelaine jugglers," defined as 25- to 44-year-old women who must juggle family,husband,and job.According to a Chatelaine ad,"She's the product of the 'me generation,' the thirty-something woman who balances home,family,and career- more than any generation before her,she refuses to put her pleasures aside.She's old enough to know what she wants.And young enough to get it." Which type of segmentation is this?

• A)demographic and psychographic
• B)benefit desired and usage rate
• C)geodemographic and benefit desired
• D)demographic and usage rate

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Definitions:

Human Capital

The economic value of a person's experience and skills, including education, training, intelligence, skills, health, and other things employers value.

Low-income Countries

are nations with a gross national income (GNI) per capita below a certain threshold defined by international institutions like the World Bank.

High-income Countries

Nations with a high gross national income per capita compared to other countries.

Wage Rates

The standard amount of pay given for work performed, typically expressed on an hourly, daily, or piecework basis.