What Is Meant by the Requirement for a Market Segment

question 49

Multiple Choice

What is meant by the requirement for a market segment to be responsive?

• A)The segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix.
• B)All the segments identified by a marketer should respond to the marketing mix.
• C)All the segments identified by a marketer should not respond to the marketing mix.
• D)The segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix.

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Definitions:

Emotional Stability

The capacity to maintain equilibrium and manage emotions effectively, especially in stressful situations, reflecting maturity and resilience.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more contradictory beliefs, ideas, or values at the same time.

Organizational Commitment

The psychological attachment or loyalty employees feel towards their organization, affecting their willingness to contribute to its success.

Loyalty

Loyalty is a devoted allegiance or commitment to a cause, individual, group, or brand.