Multisegment Targeting Offers Many Benefits to Firms,as Well as Many

question 140

Essay

Multisegment targeting offers many benefits to firms,as well as many additional costs.List two benefits and four costs of multisegment targeting.

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Definitions:

Transactional

Pertaining to the process of conducting business or commercial transactions, often emphasizing the exchange of goods, services, or funds.

Need-Satisfaction Sales Presentation

A sales approach where the salesperson identifies and provides solutions to a customer's needs, enhancing satisfaction and persuading the purchase.

Formula Sales Approach

A systematic and structured method of selling where a pre-determined sequence of steps is followed to convince a customer to make a purchase.

Need-summary

A concise summary that identifies and outlines the specific needs or requirements of a client or situation, often used in sales to tailor solutions effectively.