Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 191

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?

• A)perceived variable
• B)differentiation guide
• C)mass market
• D)segmentation base

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Definitions:

Systematic Data Collection

A structured and organized method of gathering and analyzing data to ensure consistency, reliability, and validity of research findings.

Report Bias

The tendency to have inaccuracies in the reporting of data or results, often due to subjective judgment, leading to misrepresented findings.

Anecdotal Evidence

Evidence based on personal accounts or stories rather than hard data or research, often considered less reliable.

Conclusions

The judgments or decisions reached after considering all the relevant facts and evidence.