Moosehead Became a Title Sponsor of Billboard's Annual Filipino Music

question 130

Multiple Choice

Moosehead became a title sponsor of Billboard's annual Filipino Music Awards as a means of extending its two-year-old Moosehead Live music-driven promotion platform targeted to Filipino Canadians.How does sponsorship of this event benefit Moosehead?

• A)It allows Moosehead to use niche marketing to reach a segment that lacks accessibility.
• B)Statistics indicate Filipino Canadians are migrating to cities where Heineken is popular.
• C)It allows the beer manufacturer to take advantage of this large segment of the Canadian population.
• D)Filipinos prefer their national beer San Miguel but when it is not available they want to identify with a Canadian brand.

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Definitions:

Concrete Operations Stage

Piaget’s third stage of cognitive development, in which the school-age child becomes capable of logical thought processes but is not yet capable of abstract thinking.

Logical Thinking

The process of using rational, systematic steps based on sound reasoning to arrive at a conclusion.

Abstract Thinking

The cognitive ability to understand concepts that are not based on physical reality but rather on ideas or qualities.

Pregnant Women

Refers to females who are in the process of carrying a developing embryo or fetus within their uterus.