The Demographic Factors of Gender,age,and Income Often Do Not Sufficiently

question 199

Multiple Choice

The demographic factors of gender,age,and income often do not sufficiently explain why consumer buying behaviour varies.Frequently,differences in consumption patterns among people of the same age and gender result from their being in different stages of which of the following?

• A)internalization
• B)segmentation
• C)the family life cycle
• D)perceptual positioning

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Definitions:

Net Present Value (NPV)

The calculation used to find today's value of a future stream of payments and receipts, factoring in the time value of money.

Option to Abandon

A strategic decision-making right allowing a company to cease investment in a project if operational costs outweigh the benefits.

Forecasting Error

The difference between the actual value and the predicted value in forecasting, indicating the accuracy of the prediction.

Capital Expenditure

Resources allocated by a corporation to purchase or improve tangible assets like land, factories, or machinery.