Which Segmentation Is Based on Personality,motives,and Lifestyle

question 126

Multiple Choice

Which segmentation is based on personality,motives,and lifestyle?

• A)psychographic
• B)demographic
• C)benefit
• D)family life-cycle

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Definitions:

Journalize

The process of recording financial transactions in a company's journal, detailing the accounts affected and the amounts.

Merchandise

Goods that are bought and sold in the course of business operations, often referred to as inventory in a retail context.

Contingent Liability

A potential financial obligation that may arise depending on the outcome of a future event.

Do Not Disclose

A directive or policy to keep certain information confidential and not share it with unauthorized individuals or parties.