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You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy-listening radio stations and on television on the A&E and the Discovery channels.On what basis are you most likely to segmenting this market?
Physiological Needs
The basic, fundamental needs of humans necessary for survival, such as food, water, shelter, and sleep, as described by Maslow's hierarchy of needs.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by a hierarchy of needs starting from basic physiological needs to self-actualization.
Ventromedial Hypothalamus
A region of the hypothalamus in the brain that regulates hunger, satiety, and other functions related to feeding behavior.
Lateral Hypothalamus
An area of the brain involved in the regulation of hunger and thirst; stimulation of this area promotes eating, while lesion or damage can reduce eating and lead to anorexia.
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