If You Wanted to Introduce a Magazine Devoted to Providing

question 33

Multiple Choice

If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada,you would be likely to target western Canadian men who have a strong need for individualism and limited government regulations.In other words,you would probably use which type of segmentation?

• A)socio-cultural
• B)geodemographic
• C)attitudinal
• D)situational

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Definitions:

Inferiority

A feeling of lower status or quality compared to others, often associated with low self-esteem or lack of confidence.

Human Qualities

Characteristics, traits, or attributes that are considered to be inherent to humans, including emotional, social, and cognitive abilities.

Growth

The process of increasing in physical size, psychological maturity, or progress in developmental stages.

Consistencies

The quality of being uniform, coherent, and free from contradiction over time or in different situations.