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What Is One-To-One Marketing? What Is the Primary Goal for Companies

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What is one-to-one marketing? What is the primary goal for companies that adopt the one-to-one marketing approach?


Definitions:

Objections to Utilitarianism

Criticisms of the ethical theory that suggests actions are right if they benefit the majority, often focusing on its potential neglect of individual rights and duties.

Great Suffering

A state of intense pain, distress, or hardship, which can be physical, emotional, or psychological in nature.

Many of People

Refers broadly to a large number of individuals in a group or population.

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