Reader's Digest Magazine Plans to Send to Millions of People

question 137

Multiple Choice

Reader's Digest magazine plans to send to millions of people with different medical conditions,such as high blood pressure or high cholesterol,a booklet filled with articles and prescription-drug ads,all about the very condition each subscriber has.Which of the following best describes how Reader's Digest is applying benefit segmentation?

• A)developed on the basis of what a product will do for the customer rather than on buyer characteristics.
• B)used to market to organizations but not to consumers.
• C)established to easily break down the market into the most profitable segments.
• D)the strategy of building a competitive advantage over the competition.

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Definitions:

Stratum Corneum

The outermost layer of the epidermis, consisting of dead and flattened keratinocytes that act as a barrier to infection and water loss.

Stratum Spinosum

A layer of the epidermis found above the basal layer, characterized by its spiny appearance due to desmosomal connections between cells.

Stratum Basale

The deepest layer of the five layers of the epidermis, responsible for the generation of new skin cells.

Mitosis

A type of cell division that results in two daughter cells each having the same number and kind of chromosomes as the parent nucleus, typical of ordinary tissue growth.