Business Marketers Focus on Four Broad Market Segments

question 184

Multiple Choice

Business marketers focus on four broad market segments.Which of the following is NOT one of those segments?

• A)institutions
• B)producers
• C)households
• D)governments

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Definitions:

Petty Cash Fund

A small amount of cash kept on hand for minor or incidental expenses.

Voucher System

A control mechanism in accounting that involves authorization and documentation before a financial transaction is made.

General Journal Entries

Basic accounting records where all day-to-day financial transactions of a business are initially recorded, before being transferred to specific accounts in the general ledger.

Purchase Discounts Lost

Purchase discounts lost refer to the additional amount paid by a buyer for failing to take advantage of the early payment discount offered by a supplier.