Tower Fasteners Developed a Commanding Position in the Fastener Industry

question 139

Multiple Choice

Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.Which of the following is NOT a characteristic of the buying organization that Tower can use for segmentation?

• A)psychographic variables.
• B)the method the company uses to make purchases.
• C)geographic location.
• D)personal characteristics of purchase decision makers.